Rien de Hart and Arie van Mourik lacked a brand where the focus was on a high-quality collection in a Dutch fit. To serve the Dutch market, they started the Lemon & Soda brand in 1994.
Lemon & Soda has grown into a brand focusing on workwear and the more luxurious promotional clothing segment. In early 2023, the baton was taken over by Janou de Hart, Machiel van Mourik and Randy de Hart. A new generation, going into the future full of energy and inspiration. Lemon & Soda continues to innovate and develop under their reign.